Business Lessons

Let the Water Fall

I hope you had a wonderful Independence Day. Certainly with that opening sentence I could go into any and all things patriotic. And although I love this country and wouldn’t want to live anywhere else, I’m going to forgo the obvious subject and talk about my holiday weekend. If you live in Wisconsin (or perhaps most of the Midwest), you experienced a soggy 4th of July.
Our July 4th tradition involves my family, my mom and dad, and my brother and his family heading to my land in northern Wisconsin where we fix a few things, enjoy great conversation, and just hang out and catch up. The kids enjoy boating, jumping on the trampoline, playing Bocce ball, and jumping in and out of the inflatable baby pool.

Saturday was gorgeous but Sunday it rained. We began a new tradition this year. A few years back when I was camping in Michigan, I met an Eagle Scout who taught me how to cook a full turkey outside using charcoal. He made a Dutch oven out of rebar, chicken wire and aluminum foil. He was a regular MacGyver! Cooking a turkey this way creates the juiciest bird you ever tasted and a full 22 lb bird takes only about three hours to cook. The grand cookout was scheduled for rainy day Sunday. My first reaction was to skip it and take everyone to the bowling alley. My wife, Danica, however, stopped me and said, “So what if it rains? Cook the bird. A little rain is not going to alter our plans.”

As it turned out, we had a fantastic experience. The rain ended up being only a drizzle on and off for most of the day. My dad put together a makeshift roof over the Dutch oven using a tarp. We sat for three hours taking turns adding charcoal and watching the kids have a great time. The rain really began coming down at around three o’clock when the bird was done. We moved the picnic table into the garage and enjoyed our feast while watching the rain fall on our fields. It was amazing.

We too often allow the chance of rain to spoil our plans. The truth is if you let the rain fall you really only need to make slight revisions to your plans. The event often becomes more memorable and enjoyable. Life is full of rainy days. The rain represents challenges that are often not. Don’t be afraid of these challenges. Welcome them and you may discover a more memorable and exciting life.

Joe Kiedinger

ACTION PLAN: What was the last obstacle you overcame? Overcome one today!

Initiative equals success!

Today’s wisdom comes from Dr. Zimmerman. You can find out more about this at www.DrZimmerman.com   He says that to reach big-time success a person needs to read a lot of books and work very hard. But if he had to summarize the root of success it would be those who initiate succeed. To initiate anything, you need two ingredients: Drive and Commitment!

He also shares two rules:

1. Do more than you are told, do more than is expected.
2. Discipline yourself to keep keeping on.

It’s important, he states, to discipline yourself to excellence so others don’t need to. Think about it for a moment. Look at the people you’ve promoted—haven’t they delivered to you more than you expected? They are self-driven and confident in finding their own solutions to challenges. This week begin your journey of being excellent.

REMINDER: For our La Crosse area fans, you’re invited to attend the About Me Card World Premiere in La Crosse tomorrow! It’s free! Come and see the debut of this new Servant Leadership software that creates understanding between people in minutes! Click on aboutmecard.com to find out more.

Joe Kiedinger

ACTION PLAN: Find two things you are working on this week that you can do more with than what’s expected.

Thinking from the Inside Out!

Wow, it is very difficult to market from the inside out. Being a marketing firm, our job is to look at a client from a customer’s point of view and present the uniqueness and magic of that business so the prospect understands it and engages. This is so much easier than creating marketing materials and messages for our own company. A quote from early in my career sums it up well, “It’s hard to read your label from inside the bottle.” This is why it’s hard for businesses to create their own marketing materials.

However, our most recently invented and founded enterprise, the About Me Card program, is quite a different matter. Even though this is an internal brand, because it is a physical product with attributes it is much easier for us to market than our own marketing company, Prophit Marketing.

We recently moved into our fourth location: A beautiful building on North Broadway in downtown Green Bay located in a vibrant business area that is rich in history with many renovated structures. With this opportunity, we have a chance to make tweaks to our image and how we present ourselves. It is very difficult. We are figuring it out, but marketing yourself is a very challenging undertaking. The main reason is you tend to take for granted what you’re good at because you live it every day. What is mundane and normal for you could be the difference maker to an outside prospect. This is why marketing is such a struggle for most businesses with internal marketing departments. Bring people in to evaluate your brand and message. It will really shed light on how to communicate your brand.

When you work with internal marketers, you really need to learn how to look from the inside out. Out to what your customer sees. The only way to do that is to seek outside short-term counseling. I’m not talking about so-called “experts.” I’m talking about a group of people who you feel will give you honest feedback.

Before I leave, for my friends on the west side of the state please mark down June 24th. Viterbo University along with Festival Foods is bringing The About Me Card roadshow to your area. Learn about the most powerful Servant Leadership tool ever created! Click here for details!

JOE

ACTION PLAN: Reach higher by reaching out to others for perspectives on your business!

Good-to-Great leaders understand three simple truths!

Today’s wisdom comes from Jim Collins and his book, Good to Great. You’ve heard me talk about Servant Leaders. The fact is Jim Collins was close to using that term and instead went with Level 5 Leaders. I agree that for the masses that was the right decision. Collins felt people would misinterpret the term as fluffy or weak. Servant leadership is anything but that. It’s tough but fair to say the least.

The three simple truths of Good to Great leaders as pointed out on page seven in his book:

First, if you begin with who rather than what, you can more easily adapt to a changing world. If people join the bus primarily because of where it is going, what happens if you get 10 miles down the road and you need to change direction? You have a problem.

Second, if you have the right people on the bus, the problem of how to motivate and manage people largely goes away. The right people don’t need to be tightly managed or fired up.

Third, if you have the wrong people, it doesn’t matter whether you discover the right direction. You still won’t have a great company. Great vision without great people is irrelevant.

Making bad hiring decisions can cost a company a lot of stress and money. I know, I’ve picked people who were talented but not the right fit. A fit in culture is more important than a fit in knowledge. People can learn the information that they need. Take your time and hire wisely.

Joe Kiedinger

ACTION PLAN: If you would like help in hiring, e-mail me. I’ve learned much that will help you make better decisions.

The 4 E’s

Attending the bi-weekly Festival Foods sale and informational meeting, I was reminded by my good friend, Marlin Greenfield, VP of Operations, of the 4 E’s presented by Jack Welch in his book WINNING! Jack writes about the qualities he looked for when hiring leaders while at his time at GE.

1. Energy: Look for energetic and enthusiastic people. Enthusiasm is contagious and is an important ingredient in influencing others.

2. Energize Others: This goes with number one. When you have energy you have the ability to energize others. He looks for people who have displayed an excitement that affects others in a positive way.

3. Edge: Courage to make tough yes and no decisions. Do you’re people have that ability?

4. Execute: The ability to get the job done.

He then closes with the big “P” which stands for passion. He points out that these are people who care about winning. Not just at their job but in their life. These people are very involved outside of work. They have hobbies and adventures that they challenge themselves with outside of work and can juggle many things at one time. Don’t be intimidated by their schedule, embrace it.

A great tool when looking to hire or promote individuals within your organization. Live with passion and WIN!

Joe Kiedinger

ACTION PLAN: Make a form with these attributes and test it against all of your team members. You may be surprised at what you find.

Marry the right person…

I received an e-mail from an amazing Servant Leader last week, and I want to share a part of it with you. The attachment I received was titled, “21 Suggestions for SUCCESS.” The author is H. Jackson Brown, Jr. The first suggestion is something I couldn’t agree with more: “Marry the right person. This one decision will determine 90% of your happiness or misery.” I’ve been married once before and it wasn’t pretty. I know what it’s like to choose the wrong partner. I learned from it, believe me! This time around, though, I hit a home run! I often tell Danica that my success is her success. If she weren’t encouraging and supportive and humorous during tough times, I would be a wreck.

She focuses me in a way she will never know. Danica is very humble and she doesn’t realize the effect she has on me. I tease her (but it’s true) by saying. “Do you want to see your influence on my personal success? Leave me. Then you’ll see how I would fall apart.” When you find the right one, it’s the spice of life. Hopefully, I received a few positive points by writing about Danica today. I appreciate her so much.

Do you show the special person in your life appreciation? Do you realize how much this person is tied to your success? Some of our greatest business leaders—both men and women—have had supportive and nurturing spouses, who contribute so much to their success. I hope you’re as blessed as I am. Life’s a blast!

Joe Kiedinger

Respect is something you feel not something you see.

I just celebrated my 40th birthday this past weekend. Danica and I went to the House of Blues in Chicago for the Gospel Brunch. In the lobby, there was a sign that read, “Love is what you feel not what you see.” Servant Leadership defines the word “love” as a choice to respect another person. Love is not an emotion; it’s a choice to respect another person— even if they don’t deserve it because of their rude behavior or something they’ve inappropriately done.

Another sign I read there said, “Sticks and stones may break my bones but words will never harm me!” That’s a lie … it truly is a lie. Words harm us much more than sticks and stones. Physical wounds heal rather quickly but emotional wounds run deep and sometimes words we say can never be taken back. I’m always looking for inspiration and the House of Blues didn’t let me down!

Joe Kiedinger

ACTION PLAN: Be aware of the words you are using this week!

You’re invited this Tuesday!

Thank you for bearing with me. This past month I’ve been tying in my Wisdoms to the new About Me Card system we’ve invented. Well, the world premiere is this Tuesday, April 27th, at 3:00 p.m. at the Meyer Theater. It’s free and I hope you can make it. I received a real compliment from my wife today and I need to tell you about it! My parents just arrived home from Florida. When they left, we had just purchased a building to house About Me International and Prophit Marketing. They were anxious to see the remodeling and everything that went on while they were gone.

The old Joe would have met them at the building and showed off all the hard work. However, I remembered Danica’s About Me Card. On it she states, “Let’s enjoy this together.” I told my folks it would need to wait a day so Danica could join us. They called her to set the time, and when I got home from work she thanked me for that! Hey, I don’t know about you guys but these “points” are what I live for with my wife. Her About Me Card taught me how to respect her the way she wants to be respected. I love these little cards.

Please join us this Tuesday to witness the world premiere of this beautiful program.

Joe Kiedinger

ACTION PLAN:  Join us!  Learn more at www.aboutmecard.com

I feel SPRING in the air!

It’s always an exciting feeling when that early warm weather first arrives. We all know that feeling… people seem happier to be alive, the business outlook gets better and everyone displays a positive outlook on the world. Isn’t it amazing how our emotions dictate how successful we feel on any given day. If a nice spring day can evoke a positive outlook in a person, can a leader do the same?

Absolutely! But first the leader must decide on his or her outlook. You can control the way you feel. You do not need a sleepless night or a disagreement with your spouse to dictate how you “feel” about it. Managing one’s own feelings is the key to happiness. I was shown this secret over a year ago. I was taught how to change my negative feelings in 60 seconds. I can tell you my life has changed for the better. Oh, I’m not perfect, but I’m better than I was a year ago.

If you know me, you would know that I was already a very positive guy; however, I admit I would sometimes become impatient and frustrated. These emotions would affect how I treated others. I learned, though, that events have no meaning. People give meanings to events. A rainy day doesn’t have the same effect on me as it once had. Mondays, once my least favorite day, are now my favorite—the start of another week to positively impact people’s lives. Happiness is a choice and I choose happy. How about you?

Joe Kiedinger

ACTION PLAN: Choose happy! Please join me April 27th at 3 p.m. for the About Me Card World Premiere at the Meyer Theater in Green Bay. I guarantee you will leave this event feeling great! Reserve your space… bring friends!

My Oscar Moment

What do Coca Cola, SuperValu and Prophit Marketing have in common? They have all been selected at some point to receive the prestigious honor of being named Festival Foods Business Partner of the Year! On Monday night while attending Festival’s annual three-day Festival College, I watched Mark Skogen, President and CEO, walk to the podium to announce the award, just as he does every year. Only this year, for the first time ever, he announced our name. Wow, it was like winning an Oscar. For the first time in my life, I was struggling for what to say. My body was trembling as I approached the stage to accept this wonderful acknowledgement.
I did feel awkward accepting the award because every Prophiteer contributed in bringing me up on stage that night. It was the wonderful and talented group I am privileged to work with who serve the Festival organization with pride and excellence every day. I was on cloud nine Monday night and it reminded me how wonderful it feels to be recognized. We get so busy day to day that we sometimes don’t see the individual efforts by so many that lead to an excellent product or service. I like to think I properly recognize people but I know I too get “caught up” and have work to do in this area.
I’ve heard it said that your paycheck is your right but praise is a gift. For those of you who have been reading Wisdom On Wednesday for the past year, you know that I’ve committed the last three years of my life to research the root of a person’s happiness. I’m proud to say that on April 27th at 3 p.m. at the Meyer Theater in downtown Green Bay will be the About Me Card World Premiere (info@aboutmecard.com). Will you come and join us for this major event?  Let us save a spot for you! Imagine knowing how to communicate effectively with someone with a click of the mouse! It’s here and we’re going to show you how it works.
Mother Theresa said, “People crave appreciation (and respect) more than food.” A pretty good authority wouldn’t you say? Make it your personal journey to enrich another person’s life by appreciating and respecting them. The journey will be your reward.
Joe Kiedinger
ACTION PLAN: Sign up for our free event as we introduce to you the most powerful respect tool every created… The About Me Card!