Where is your focus?

I would like to tell you a true story of a bit of wisdom I received from one of my Process Managers regarding a client we’ve been working with for about 16 months. It all began with our Uncovery process, which we used to uncover a lot of gold nuggets for this client. Uncovery is the process of interviewing a good cross-section of employees, management and owners as well as some clients and “uncovering” strengths that are taken for granted by the owners and management team. We take these “gold nuggets,” as we call them, and develop these strengths into a winning strategy for the future. In this case, the strategy was very different than what the owner had surmised going into this process.

We began developing all the tools needed and implemented the strategy. A couple of new clients were brought into their fold and then about a year and a couple of months later a very large client came knocking with a very large order that has since developed into a fruitful long-term partnership. I asked my Process Manager, “So, what was it that led to the sale? Was it the new website, the magazine ads, the trade shows… What?” He responded, “Their focus.”

He reminded me. There is no one thing that determines success. It’s the overall focus of the leadership team and associates who are focused on a particular strategy and doing small things everyday that led to the big hit. It’s so true. Have you ever had business come to you out of the blue that happened to be the perfect client? Almost always that is no accident. It’s because you focused on it.

Ah yes, the great power of focus!

Joe Kiedinger

ACTION PLAN: What’s your focus? Write it down and share it with others. Don’t have one? Open it up to your associates and get ready for an interesting discussion.